What is off-page SEO?

OFF-Page SEO

Off-page SEO is the key part of any strategy oriented to digital success. Are you trying to climb the SERP, but the results obtained so far are disappointing? Do not worry. This article will explain how to do this through tactics that are not just about “classic” SEO optimization. That – to be clear – is made up of keywords, Meta descriptions, tags, URLs, and so on.

What is off-page SEO?

The term “off-page SEO” (also known as “off-site SEO”) refers to actions taken outside of your website to affect your ranking on search engine results pages (SERPs). Off-page SEO, for short, covers all Search Engine Optimization tactics that take place outside of your website. Some variables depend on website content and performance; Google also obtains information about your website from sources other than your domain.

It refers – in fact – to the set of techniques, practices, and actions that are carried out outside (precisely) the site. In short, off-page Optimization allows us to increase our website’s authority without making any kind of internal changes. 

Why is off-page SEO so important?

Google and any search engine in general use over two hundred factors to position sites. It is difficult to classify based on content alone; this is where off-page SEO comes in. By telling Google what others think of you and your site, you are helping it determine how relevant your content is to users.

Technical SEO aims to improve the site’s crawling and indexing by Google’s algorithms. Includes improvements in speed, structure, and more. 

Social media

It’s a fact. Social media has profoundly changed people’s lifestyles and the way of marketing. But what do they have to do with off-page SEO? Because, even if social shares are not a direct ranking factor, they provide significant advantages. First of all, to bring profiled traffic to your website. And we can’t deny it: the various comments, likes, and social shares can influence the SEO search rankings.

Local SEO

Statistics show that around 46% of all Google searches are for local information. But, on the other hand, local SEO affects – especially – businesses with physical offices—shops, clubs, professional studios, etc.

Reviews, mentions and forums

Being involved (obviously positively) in the web debate is very useful for off-page SEO.

Reviews

Disguise yourself as an entrepreneur and assume for a moment those of the consumer: before buying a product or relying on service, what do you do? About 93% of people said that reviews affect purchasing decisions. Reviews and the online reputation of companies cannot be ignored. You need to constantly monitor the views of the network to be able to intervene quickly if something is wrong.

• improves the brand image ;
• Increase online visibility and reputation.

Link building for off-page Optimization

We have link-building among the most popular off-page SEO techniques. What exactly is it? It is none other than the set of external links pointing to your website.

Why are these links important?

Why Google interprets a link to your site as a positive value judgment towards you so, to become authoritative in the eyes of Google, do you need to be linked by as many sites as possible? Not. To be of value, a link must come from another, which in turn is trusted by Google. It is as if the search engine only trusted the opinion of a select few, and if the latter’s opinion is positive towards you, this would also reflect on you.

Blogging and guest blogging for off-page Optimization

Related to this, link building is more effective if your website has a blog section updated regularly. Consistency is important here. You need to create quality content on your blog regularly. Google considers relevance and timeliness in content rankings, among other factors.

Another aspect of off-page SEO is guest blogging. Some people like the value of guest blogs, but Google doesn’t particularly like them. However, guest posts aren’t inherently bad. It only matters when you do it just to get the backlink.