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SEO in Digital Marketing?
The first step to achieving digital marketing goals is visible to the right target with help of SEO in digital marketing. To stand out from the others, it is essential to know SEO and the methodologies to be applied to optimize your website on any search engine to obtain a better ranking and attract a more significant number of users. It is not enough to take care of the keywords and all the content on your website: from the videos to the description, the photo, and the layout.
Importance of SEO in Digital Marketing
The technical and strategic actions are manifold and concern all the main aspects of a website, from optimizing the structure and the HTML code to the development of textual content up to the management of incoming and outgoing links.
Have you often wondered why looking for your site in search engines, you can’t find it, we can help you with that. Being present and above all visible in search engines is very important. Every day Google records 16% of new search queries, which means that everyday users are looking for new products or services.
If you want to get concrete results, but above all in line with your business idea, we will support you in developing a real strategy for SEO in digital marketing.
Doing SEO professionally means having a scientific and strategic approach by defining specific, Measurable, and achievable objectives within a certain time frame. For this reason, there is a valuable list of the best free SEO tools (free, freemium, and free trial) that we can help you with in the SEO optimization process.
What is the Role of SEO in Digital Marketing?
It represents the starting step for any SEO in the digital marketing project. Before even analyzing the keywords on which to work to position a website or even create a new website, it is necessary to understand who our customer is, what they offer, and how the target they refer to is made up.
We consider the search volume produced by each keyword, the competitiveness, and the usefulness of the most relevant keywords. Then, estimate the traffic and potential accesses for those keywords.
On-Page
An optimized site that helps search engines crawl is the first step in ranking results.
Off-page
While it is essential to have optimized pages, this is seldom enough to get the desired results.
Therefore, the “off-page “activity consists mainly of managing link popularity (link popularity) through appropriate link-building campaigns and is a significant phase of the positioning process.
Difference between SEO and Digital Marketing
While SEO in digital marketing focuses on improving visibility organically or naturally in search results, Digital Marketing is based on advertising campaigns through paid ads on the results pages.
SEO and Digital Marketing Strategy
Both SEO and Digital Marketing are two essential strategies in online marketing and you must be able to combine them to achieve optimal results. When you have just set up your own business, it is important that you start your SEO strategy as soon as possible. The longer you take to do it, the longer the results will take. Of course, while your page still does not appear well-positioned in the search results, we can combine it with a digital marketing strategy. Depending on the budget you have, the results will be higher or lower.
How to Choose the Right Digital Marketing Agency for SEO in digital marketing?
To choose an SEO agency in Delhi that’s right for you, you must:
- Know about your business goals, and
- What you want to achieve when your website visible on search engines.
The main ones being:
- SEO-optimized
- Content marketing
- Voice SEO
- Link building,
- Local SEO, and
- ecommerce SEO
And for outcomes?
You may need to:
- Rank your entire website on search engines first page or specific keywords higher
- Get more qualified leads & website traffic, or
- Drive sales directly from organic search.
Latest Trend in SEO Digital Marketing
As described in the previous paragraph, the main objective of SEO is not only the optimization of the organic positioning on the search engine results pages but, above all, the achievement of the company objectives on the website’s web. A set of KPIs must be defined, such as contacts, visits, sales that allow measuring the progress of the SEO in the digital marketing campaign.
1) When did you decide to specialize in web marketing, and why?
A long time ago, after some sociology and marketing studies, you realized how new technologies were potent tools to use. The thing that struck you most is that studying disciplines such as marketing and sociology and having to do research often, the use of these tools has allowed us to find data in a much faster and easier way. The discovery of the digital world took place in complete autonomy; also thanks to the relationship you have with digital marketing, which allowed you to preview the change. A case you remember is a second life, used by marketing companies to sell and create communities.
2) How has the content evolved in recent years? What could their future be?
In recent times, some things are taking over: VR, artificial intelligence, Machine learning, in digital marketing. For example, the world of VOICE SEARCH has been developed a lot in marketing. However, the phenomenon is growing now. Thanks to these innovations, it will be easier for us to manage the purchasing process that concerns the consumer and the comparative methods of choice. From the point of view of content, the most significant change in recent years is the segmentation of the reference target. While previously it was communicated to a large and varied audience, today it is essential to segment it and communicate thinking about the specific needs of each target, stimulating it in a way different. You need to use a precise method of communication and particular tools to “hit” the specific consumer you are addressing.
3) What are the compulsory tools to know in web marketing and why?
Indeed, the basic tools are website analysis, from Google analytics to more advanced tools, all search analysis systems, from AdWords to professional ones, such as SEOZoom, and everything related to advertising, both on social networks. And through the display network. Another essential knowledge is that of remarketing and marketing automation strategies, which would help implement the user’s final conversion.
4) In your book, you describe the “Long Tail” rule. Can you briefly illustrate its use in web marketing?
The long tail is essential for SEO in digital marketing. It is a theory that comes from a pure marketing and helps us precisely comprehend our target audience’s needs. Only by creating content to respond to the specific needs that emerge from the long tail is it possible to intercept the type of user looking for our product, generating a detailed and increasingly large target audience.
Digital Marketing Strategy Tips for SEO
• Data: there are enormous data collection possibilities, but you need to know how to transform the data you have. On average, at least 60%, many of these are unstructured, so you need to transform them into structured. The initial goal is to create a flow of data to be managed through integration and comparison.
• Strategy: it must be defined centrally. The strategy must come from the top of the company. With the technological opportunities you have, you are no longer talking about web marketing but SEO in digital marketing and digital transformation. Today now, the web discourse is outdated. Therefore, it is essential to have an SEO in digital marketing strategy that integrates all related business activities.
• Tactics: it is necessary to take advantage of the possibility of using and mixing different actions to complete the strategy, with the idea of inserting them dynamically in the process, implementing the so-called marketing mix, starting from a method of contents, divided according to the targets reference and the tools to be used. SEO cannot be disconnected from Ad Words and even from social activity.
• Tools: the choice of tools based on the actions to be performed is fundamental. From point 4, you return to point 1 because the phases are cyclical, so you start again, correcting or improving the process from phase 1.
In conclusion
About all the above information, it is concluded that SEO is part of a complex SEO in digital marketing strategy and should not be approached as an end in itself. Keep in mind that the leading search engine for the digital market is Google, with more than 90% of the total. Google SEO is of fundamental importance for the business objectives of companies and beyond.