How to use google search console for SEO?

Google Search Console

The Webmaster Tool, now known as Google Search Console, provides an overview of a site’s proper functioning and performance. It is free of cost service provided by Google to check the quality of a site’s SEO and the possibilities for optimization. Its handling is now simplified and accessible to all.

In the form of reports, the google search console offers the possibility of viewing Google search traffic data. Thus, administrators have access in particular to the frequency of appearance of the site in search results, the queries sought by Internet users, which lead to the display of content in the SERPs, the click-through rate of users, and the position of the content.

Google Search Console also allows you to raise indexing problems or any other problem present on the site. The tool then submits optimization solutions and makes it possible to request a new visit to an indexing robot.

In addition, since June 15, 2021, the Search Console embeds a new feature: Insights. Using data from Search Console and Google Analytics, Insights offers a summary of content visibility and performance.

It is thus possible to know the most efficient type of content on a website, how Internet users discover the content of the site on the web, the searches of Internet users which lead them to visit the website, and the articles that refer to the website.

Analyze how Internet users reach your website

To be able to benefit from all this information, all you need to do is:

• Have or you need to create an account on Google Search Console;
• Connect your site to Google Search Console tools;
• Validate it, by choosing one of the methods proposed to prove to Google that you are the owner;
• Enter the sitemap of your site, that is to say, its plan, to know which pages should be crawled by Google robots.

You then access a dashboard that sends you, in the form of a summary, information on the current state of your site. Different sections then allow you to go into the details of its other pages.

Thanks to the “search traffic” feature, Google Search Console informs you about:

• How often does your site is shown in Google search results;
• The content that gets the most utmost clicks and impressions (“Search analysis” option);
• Links that guide your site from another site or a social network (we speak of backlink ). You can even disavow some, that is, ask Google to disregard it in Search Engine Optimization.

You also know which keywords are used to reach your site (“Requests and links” option) and which of its pages are the most popular (this is the “Pages” option).

Understand how search engines view your site

On Google and the leading search engines, “robots” are responsible for detecting new pages and updated pages on the web. Google’s crawler is called “Googlebot.”

Google Search Console lets you know how these famous robots perceive your site and, therefore, act on your reference’s efficiency.

The “Explore like Google” feature tells you in particular:

• Which URLs of your site the crawler has successfully crawled and indexed: you test how Google crawls or displays a URL of your site.
• How can Googlebot access the pages and what they contain (script, images, etc.)?
• How does he see them?

This allows you to know which pages are well-indexed and which pages, on the contrary, are blocked by the robot (and consequently complicate your positioning in the search results).

Obtain reports on exploration errors to avoid them better

The errors encountered by Google’s robots at the level of your site and its URLs directly impact the quality of your SEO. The “Crawl Errors” report thus provides you with details of URLs that could not be crawled or for which an error encoder is displayed.

This functionality is divided into two main sections:

• The one that presents the errors at the level of your site itself (the visibility of the content, the inclusion of texts, etc.);
• The one which shows errors at the level of the URLs, and therefore of the links of your various pages.

You know precisely which URLs to act on to avoid navigation problems and thus improve your SEO efficiency. This work on the very structure of your site can be tedious, but it is essential to strengthening – without investing more than time – your online presence. An SEO expert always relies on the reports provided by Google Search Console.

Track your SEO performance over time

The main interest of Search Console will therefore be to monitor its performance over time.

To do this, nothing could be simpler; use the comparison.  You will be able to analyze whether your natural referencing is improving or depreciating over time. All on each of the targeted requests!

As you will have understood, the Google Search Console is a powerful tool for analyzing the natural Google traffic of your site. It is also a fantastic entry point for building SEO positioning tracking charts.

Do you want to be supported in the Natural Referencing of your website then contact the Best Digital Marketing Agency in Delhi!

Latest Articles:

What is SEO in Digital Marketing?
What is a digital marketing agency and how it works?