Table of Contents
Keyword Density
Keywords aren’t everything. The number of words or phrases you use affects your SEO. You are already aware that you must use focus keywords and long tail phrases to improve your overall search engine ranking.
But how often should those terms be used, and does it even matter?
The quick answer is yes. It does make a difference. It is referred to as keyword density. We also discuss why you should avoid keyword stuffing and how it can harm your Google ranking.
What exactly does “Keyword Density” mean?
The number of times a specific keyword appears on a content page is referred to as keyword density. It is most frequently expressed as a percentage of the page’s total number of words.
Simply put, this makes it easier for search engines and site visitors to comprehend a particular page.
After all, if you’re focusing on a specific keyword, you’re probably writing content that corresponds with that term.
You should select one keyword to act as the primary search term for your content.
However, you should also include several secondary keywords to help improve overall comprehension of the main topic. It is critical to remember that a lack of keywords or a low overall word count may be perceived as thin content, which is frequently excluded from SERPs.
Is Keyword Density That Important in an SEO Plan?
Ranking and keyword density aren’t what they once were.
The number of times you can stuff a particular word into a blog post or article has significantly less bearing on search engine optimization now that Google has caught on to keyword stuffing and made a few algorithm changes.
Does that imply the importance of keyword density is negligible? It implies the complete opposite.
Google or another search engine does not read the words on the page when it scans a website’s content.
Instead, it skims the copy for particular words that appear more frequently than others.
Naturally, it ignores the minor lingo found in everyday speech. But what stands out is looking for potential keywords.
Consider that you’ve done your keyword research and tailored the text to it. Then, it would help if you had specific keywords that make up a specific proportion of all the words on the page — otherwise known as your keyword density.
The likelihood that the entire page is about a particular topic increases with keyphrase density.
Thus, it is still crucial for SEO to pay attention to keyword density. Contrary to earlier times, the emphasis now is more on the overall context of the copy and less on stuffing as many instances of the term as you can.
IMPLEMENTING KEYWORD DENSITY PROCESSES AND PROTOCOLS
This keyword density process might seem simple if you are the only person who created the content. Obviously won’t be simple if you collaborate with a copywriter or a compliance team. The content creator will typically object because they feel you are disrupting the flow of their article by making that target keyword the densest on the pages.
The best way to handle this is to describe why Google values keyword density so highly. A good illustration explains that Google will have difficulty ranking the page for a keyword if it scans the website and cannot understand the topic or keyword. The entire purpose of creating this blog is to drive traffic and, ideally, conversions to our website. However, if no one can find this blog on Google because it can’t be ranked, what use is it to us if no one can see it?
Helping the copywriters plant the target keyword in the article until it is the densest is another effective way to collaborate with the content team on keyword density. By demonstrating how to do it, they begin to understand how simple and natural it is to incorporate keywords into a blog without compromising the blog’s integrity. Before moving on to the next step, ask the copywriter if you can properly seed the keyword in the article if they are too busy to do so themselves. They’ll probably let you do this because it relieves them of having to do the work. Because content writers do not appreciate the value of SEO, they are not concerned with keyword density.
Keyword Density Calculation
The number of times a focus keyword appears on a page divided by the total number of keywords on the page equals keyword density.
If you use a keyword 10 times in a 1,000-word blog post, it’s 1%. (10/1.000=0.01=1%)
What’s the optimal keyword density? It is a matter of opinion.
Some digital marketers believe that 1% is the magic number. Others believe that a maximum of 4% is permissible.
The overall length of your post determines the true answer.
A 4% density on a 1,500-word article will be more evenly distributed than the same amount on a 100-word blurb.
Make your content sound natural, and strive for consistent keyword use throughout.
In what place should keywords be inserted?
You should pay attention to where those keywords are used in addition to your overall keyword density.
Remember that these also contribute to your overall usage of a web page.
The following are the most typical places on your page where you should use your focus keyphrases:
Title
Because it conveys to both users and search engines the subject matter of your page, including it in this section is essential.
Meta Description
Remember that this brief description will appear on the search engine results pages (SERPs). Your focus keyphrase includes in this sentence.
Heading Tags
Be sure that you are making an effort to use at least one H1 or H2 heading with the focus keyword that you want to use.
Body Content
Please don’t overlook the importance of incorporating it into the body copy of your page on multiple occasions.
Is there a reason to use keyword variants and keyword clustering in the text?
Of course, search engines are far smarter than many digital marketers believe.
Google’s bots’ semantic capabilities have grown dramatically in response to algorithm changes.
They understand the difference between jargon and plain speech and can distinguish between two keywords.
Need example? Assume your primary keyword is “dog breeds.”
Search engine spiders recognize these as types of dogs or canine breeds. Moreover, it finds connections between dozens of other related terms.
However, it is critical to understand that keyword variants and clustering should sometimes be used within your text.
Instead of focusing on a single primary keyword in your copy, you use a combination of related terms to rank for multiple terms.
Assume the words have the same semantic meaning. In that case, this is an excellent way to increase organic traffic while also making it easier to achieve a higher level of search intent.
Keyword clustering can be as simple or complex as a digital marketer desires.
While there are numerous tools available to assist you in determining the best terms to group together, it is often just a general understanding of a topic and how people may use vocabulary terms interchangeably that works best.
Wrap Up: Adopting a keyword density strategy for SEO
The reason your content will rank first on Google for a particular keyword is not because of keyword density. It is still one of Google’s ranking factors when determining the subject of the blog post or article and selecting the right keyword to rank you for. Google uses more than 200 ranking factors to determine where to place websites and pages. This is one simple but crucial step when optimising your site for Search Engine Optimization.
Consider the Google algorithm to be a list. They consider several ranking factors, some of which are more significant than others. You will likely rank for your target keyword if you complete more items on this ranking checklist. Many other factors are involved, such as domain authority, keyword duplication, and keyword competitiveness. However, it will add up if you make even a small amount of optimization. The page will be easier for Google to comprehend and rank. Let our team of professionals assist you if your website needs assistance with SEO optimization or good keyword density.
Contact Mahira Digital for SEO services in Delhi NCR.