Best SEO strategies to rank easy in Google search
There are more than 5.3 billion searches are performed daily on Google, the company that owns over 85% of the Internet search engine market. Google is popular, which is why marketers need to know what factors Google considers when ranking sites on the search page to be successful with organic search. In terms of long-term inbound marketing strategies, white hat SEO remains an essential ingredient to success. The Digital Marketing Agency applies all kinds of SEO strategies to your website.
Two hundred rating factors are a fairly long list. How can we take them all into account? Fortunately, Single Grain and Backlink have searched the web for all known Google ranking factors and created a comprehensive infographic categorizing factors according to their role in Google’s search ranking methodology.
But are all ranking factors equal in importance? Not at all. While these factors affect where you ultimately rank in Google’s rankings, several universal practices should be addressed first.
To help your SEO next year, we’ve highlighted eight of the most important best SEO strategies.
Google ranking factors
We know 200 Google ranking factors. The most important ones relate to URL, inbound links, meta tags, keyword assignment, your content structure, page load speed, along with the numerous SEO technical specifications, the meaning of which differs depending on the topic. The Digital Marketing Agency takes care of all of these important factors that enhance the search ranking.
1. Site architecture
By organizing your website into subdirectories and having clear text strings (slugs) at the end of each URL, you will help Google determine who you are and which topics are your priority. (We’ll talk more about this topic in a minute.)
2. Domain security
Notice the “HTTPS” at the beginning of our example URL. This is how Google distinguishes between safe and unsafe websites. Hint: Of course, you want your site to be secure.
HTTP (Hypertext Transfer Protocol) stands for Hypertext Transfer Protocol and represents the virtual process of transferring information from a website to a visitor’s internet browser. As we know, HTTPS is the secure version of this protocol and guarantees that the “S,” as you probably guessed, stands for “secure.”
3. Inbound links
Why do links matter to your Google rankings? You don’t count on inbound links for all your traffic, so why is Google concerned about who is inbounding to you?
The inbound links from other websites tell Google that the information from your site is trustworthy enough for people to link to that information from their websites. Google highly regards the trust factor, and the more credibility the source linking to you has, the more impact their inbound link will have on your rankings. Link building has become an important (and, to some extent, diplomatic) aspect in getting inbound links from other sites.
4. Choosing a theme
Topics are the foundation of your Google rankings – they help lay the foundation for the page authority you need to stay at the top for as long as possible. So what do themes do? The more content you post on a specific topic, the higher each piece of that topic content will rank in Google.
5. Purpose of the keyword
While topics play a larger role than individual keywords, in the long run, that doesn’t mean keywords are no longer a ranking factor.
The earliest version of Google simply searched for the largest number of word-for-word keyword matches on a web page or blog.
Today, “exact and accurate match” means something completely different, and the website that hosts the most keywords no longer gets the highest ranking for those keywords. Now, the top shows not the site with a keyword but the one that best matches the goal behind that keyword.
6. Structured content
It is not sufficient to only provide your site visitors with information on a topic. The more websites that provide good responses to visitors, the more important the response is structured. This can become the main determinant for ranking content for popular keywords.
A good site content structure includes various headings and subheadings to help a person see and understand the response quickly and easily. It also includes bullets, numbered lists, illustrative pictures, and cited research to help readers engage with the information you provide.
The more a reader is interested in your content, the longer they will stay on your site, thereby increasing the so-called “session duration” – another important factor in Google rankings resulting from the creation of good content.
7. Meta tags
The meta tag sounds like something better left to the programmer. Meta tags are simple and often underutilized aspects of your content management system (CMS). Plus, they are some of the top Search Engine Optimization tactics for ranking high in Google results.
Meta tags help Google determine the specific purpose of a page and whether each of its components is relevant to the topic and purpose of the keyword you’re looking for. There are several types of meta tags that need to be populated with the target keyword or related phrases:
8. Heading
The title is usually the main topic of your article, placed in the Title tag in the page code. This helps Google create a blue clickable title that appears in the SERP itself.