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Introduction about On-Page SEO Techniques
On-page SEO is essential for search engine optimization (SEO) because it assists Google in determining the purpose of each piece of content on your website. The better Google understands your content, the higher you rank in search results, resulting in more organic traffic, conversions, and revenue. Even better, if done correctly, on-page SEO improves user experience.
What is on-page SEO?
On-page SEO (also known as on-site SEO) is optimizing web pages to rank higher in search engines for specific keywords to increase organic traffic. It entails matching page-level elements such as title tags, headings, content, and search intent to a particular set of keywords.
On-Page SEO Techniques That’ll Boost Your Rankings
Now that we’ve established the theory behind SEO and the significance of on-page SEO, we can move on to the practical.
Some may argue that there are more On-Page SEO Techniques than 11. However, these are the most important that you can implement on your website today to improve your SEO quickly.
Publish High-Quality Content
When dealing with SEO, keep the following in mind at all times:
A website with excellent content can perform admirably with or without SEO. A website with poor content will not survive, SEO or not. SEO can help a website with good content to become even better!
So, what constitutes good content? The following characteristics are found in high-quality content:
We only accept unique content (articles, text, images, videos, presentations, infographics, and comments).
Content created specifically for your website: Even if it’s your content, if it’s already been published on another website, it’s not good for yours (unless you specify the canonical tag correctly).
Content containing text elements:
- Create text to go with your non-text content.
- For instance, consider including a text description if you post videos on your website.
- If you include images, try to describe what the image is about in words.
Useful content:
Don’t just publish for the sake of publishing. Before hitting the publish button, check that what goes live adds value to your website and readers.
Content that has been thoroughly researched:
Users, like search engines, do not want to read hastily prepared posts. Long articles have been shown to rank higher than short articles.
Unbiased content:
When writing about a specific topic or answering a question, ensure that your words are justified and cover both sides of a story.
Content that meets search intent: In addition to the above characteristics, you must ensure that your content meets the search intent. Before publishing any content on your website, understanding what type of content users want to see for a given search query is critical.
In general, search intent can be divided into four categories:
- Informational – ‘how many calories are in an egg?’
- Navigational – ‘Facebook’
- Transactional – ‘buy a coffee maker.’
- Commercial -‘best On-Page SEO Techniques Courses’
Utilizing Google, which has done a great job of understanding what users like for various searches, is the simplest way to determine what kind of content to produce.
Therefore, the first step is heading to Google and performing a keyword search. Explore the top 10 results and look them over carefully. Keep in mind elements like:
- The type of content
- The level of detail
- How they use images and video
- Page design
Your objective is to create better content using this knowledge. Better here can refer to a variety of things, including:
- More thorough and informative
- Easier to read
I’m offering an alternative perspective on the matter that isn’t already covered in the existing material.
Lower rankings will eventually result from failing to produce content that meets the search intent. Even if you achieve a high ranking on Google, this will only last a short while because the search engine uses various signals to determine whether or not users are satisfied with the websites that appear at the top of the results.
Therefore, make sure that the content you produce is what a Google searcher wants before considering On-Page SEO Techniques.
Optimize Page Titles and Meta Descriptions
It’s SEO 101, but it’s crucial for On-Page SEO Techniques. When search engines read your pages, they look at things like the page title and description.
They do so because they need to understand what the page is about before ranking your page (for various keywords) in their index based on other factors (off-page SEO, domain authority, competition).
Page titles
Each page must have a unique title to help search engines and users understand what the page is about.
An “SEO Tips for Beginners” page is preferable to one titled “index.html.”
One of the most important on-page SEO factors is the page title.
The following are the most important page title optimization tips:
Include keywords at the start of your page titles
Add your target keywords to the beginning of your page title whenever possible. It aids search engines in determining which keywords the page is targeting from the start.
That doesn’t mean you should go overboard and start keyword stuffing. It’s not the end of the world if you can’t have a keyword at the start. Ensure that your target keyword is included in the title.
Write short and descriptive titles:
It’s not necessary to use a lengthy page title. Because Google typically displays 60 characters or less in its search results, it is generally advised to stick to this limit.
Power words and numbers should use. The CTR of titles rises when they contain numbers and phrases like “Ultimate, actionable, amazing, checklist” (Click Through Rate).
There is no need to include your domain name in the title because Google will add it for you automatically. The 60 characters are yours to use however you like to describe the page.
This rule is an exception when you have a strong brand that people are familiar with. Consider including your domain in the title in this situation.
Meta Descriptions
The page’s description appears on the search engine results page (SERPS). It must be descriptive, no more than 200 characters long, and unique to each page.
It’s your chance to promote your page and persuade users to click your link and visit your website rather than one of the other options.
It is important to note that Google does not always display the custom meta description. They will, however, frequently use an automated explanation if they believe it will be more useful to the searcher.
The following are the most important Meta description optimization tips:
Avoid using automated descriptions
Even if Google does not use your description, it is always a good idea to avoid using auto-generated descriptions, which can be confusing.
In the description, include your target keyword(s) – Google still emphasizes search terms in both the title and the description, so including your target keywords makes descriptions more relevant and appealing to the searcher.
Optimize Page Content
Content SEO is a subset of on-page SEO that entails optimizing content for your target keywords.
The first step before publishing content (text, images, audio, or video) is to conduct keyword research.
It’s critical to determine what search terms users type into the search box and create content that meets their needs.
Once you’ve determined your target keywords, make a list of keywords (also known as LSI keywords) and longtail keywords to use in your titles, descriptions, headings, and page content.
Why? Because since the introduction of Rank Brain, Google search algorithms have become more intelligent, and they are now looking for topic relevancy in addition to keyword relevancy in content.
You must enrich your content with LSI keywords to make it more relevant to broad topics.
There are several methods for determining which keywords Google considers appropriate to your target.
Headings and Content Formatting
A page needs to be formatted correctly. Consider it a report that demands a heading (h1) and subheadings (h2, h3).
Indicator H1
There should only be one H1 tag per page. The page title is automatically enclosed in H1 tags if you use WordPress.
The title and heading tag can be the same, or you can give the heading a different title.
Remember that title tags, not h1 tags, are what search engines display in the results.
The following are the considerations you need to make concerning the other headings (h2, h3):
Make your titles interesting and helpful for readers who prefer to skim-read articles by avoiding using just one word as a heading.
Hierarchically use headings, with the first heading tag being the h1, followed by the h2, the h3, and the h4.
The subheadings are an excellent place in your content to use related keywords.
Content Formatting
Don’t just slap text on a page; make it readable.
Use bold, underline, or italics to emphasize important parts of a page.
Use a large font size (at least 14px).
Break the text into small paragraphs (max 3-4 lines).
Allow sufficient space between paragraphs to make the text easier to read.
Use CSS to make sections stand out and divide the text into smaller, more manageable chunks.
Images and Other Multimedia Elements
Images are essential for presentations. They make a page more interesting and understandable.
The main issues with images are that search engines don’t understand them and slow down page loading times.
How to optimize images for search engines.
Make use of original images. If you need to use an existing image from the internet, you must cite the source.
Optimize the image size – the smaller the image size (in bytes), the better.
Use an ALT tag to describe the image – This assists search engines in determining what the image is about.
Use descriptive filenames: Instead of simply naming your image’ image1.jpg,’ try using descriptive filenames such as man-doing-push-ups.jpg.’
Use a Content Delivery Network: If you have many images on a single page, a CDN service will help your page load faster. Simply put, your pictures will be hosted and served by multiple servers, which will speed up the loading process.
URL Optimization
It is critical to optimize your URLs for maximum SEO. It is divided into two parts. The first component is URL optimization, and the second component is URL structure.
Each page’s unique URL is represented by a permanent link (also known as a slug).
URLs should be less than 255 characters long and use hyphens to separate the various parts.
An SEO-friendly URL, like the page title, is short, descriptive, and includes your target keyword.
Best practices for URL structure optimization.
The URL structure should be similar to the structure of a website.
Use the following categories: Sort your pages into categories to help users and search engines find what they’re looking for more quickly.
It’s the difference between having a warehouse with many uncategorized items and a warehouse with everything assigned to a specific category.
You can also have sub-categories, but I recommend not going beyond two levels. A good category structure, for example, is:
Home > Social Networking > Facebook > Article
and not
Homepage > Facebook > How To > Article
Add a Breadcrumb – A breadcrumb allows users to navigate your website in a structured manner because they always know where they are and how far they are from the home page.
Internal Links
Because of these reasons, linking to internal website pages is crucial for SEO.
Like creating your website
Following the links on a page is the first thing a search engine spider will do after finding it (both internal and external links).
If you don’t have any other links in the text, they will read your page when they get there and then leave.
They will also consider any internal links that lead to other pages on your website.
It serves as a means of alerting search engines to your other pages.
You can use this technique to inform search engines about pages on your website that they have not yet discovered. In the previous paragraph, we mentioned that search engines also read pages that have links.
It’s a method of letting search engines know which of your pages are the most crucial.
There are some pages on every website that are more significant than others. By sending them more internal links, internal linking is one method of identifying the most crucial pages.
It’s a strategy to lengthen visitors’ stays on your website.
When a user reads your post, they are more likely to click on a link to learn more about a particular subject, lengthening their visit and leading to more pages per visit while lowering their bounce rate.
External Links
A page on a different domain or outside of your website is the target of an external link. It’s a backlink for the website that receives the link and an external link for the website that links out.
We know the significance of backlinks for SEO, but what about external links?
External links to relevant pages aid Google in determining the subject of your page. It also makes Google aware that your page is a reliable source of knowledge.
Including external links in your content won’t necessarily improve its SEO. Although it doesn’t affect rankings, it may still benefit you.
You can email them and tell them about it using external links to other websites. Webmasters will welcome the fact that you have linked to them; this is a fantastic way to start a conversation. As more webmasters will be inclined to reciprocate, you can gradually strengthen your relationship and eventually obtain backlinks to your website.
Page Loading Speed
Google is spending much money to make the web faster. Someone will mention the importance of speed and their desire to include the fastest websites in their index at every Google I/O.
They have officially added speed as a known ranking factor to ‘force’ website owners to consider speed.
So we know that website speed is important for SEO and ranking.
Your job as a webmaster is to ensure that your website loads as quickly as possible by following Google’s recommendations. Fast-loading websites are beneficial to SEO, customer retention, and conversions.
Mobile Friendliness
Nearly 60% of Google searches now originate from mobile devices. Your website loses half of the potential traffic if it is not mobile-friendly.
What ought you to do?
Make sure your website is mobile-friendly as a first step. Use Google’s mobile-friendly tool to check your website and fix any issues.
Then take it a step further and test your website on mobile, just as a real user would, to ensure that everything, including your CTA buttons, is displayed correctly.
In general, responsive websites don’t need to worry about being mobile-friendly.
Comments and On-Page SEO
With the growth of social media, many people think that blog comments are no longer significant, but they are mistaken.
Blog comments continue to be significant. Gary Illyes from Google claims that visitors enjoy your content and engage with the page, which can improve your SEO.
Users will almost certainly read the previous comments before posting a new one, which is another way to lengthen their stay on the page and your website.
Follow these straightforward guidelines to get the most out of comments:
- Always moderate comments before publishing
- Avoid publishing comments that are too general
- Only approve comments that are relevant to the page content and add value
- Don’t approve comments when users don’t use a real name
- Always reply to comments. It will encourage more people to comment.
Create user-friendly content
Start creating user-friendly content to learn how to do on-page SEO. SEO relies on content marketing to drive traffic to pages. Your content gets your company found online. SEO makes content searchable.
Making your content user-friendly for your audience is an important part of getting it to rank in search results. Many businesses mistake writing their content to appeal to search engines for it to rank.
On the other hand, search engines have advanced far enough to understand how to rank pages based on how users interact with the content.
If you want your pages to rank, you must create content for people rather than search engines.
Get started with these On-Page SEO Techniques today.
After seeing all these On-Page SEO Techniques, you’ve got a long to-do list.
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