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“77% of realtors actively use social media for real estate.”
Real estate agents can gain a significant competitive advantage in a society where most people use social media and the internet.
The National Association of Realtors found that 44% of buyers start their search for real estate online. Additionally, millennials, primarily represented on social media, make up 66% of first-time homebuyers. Let’s assume real estate agents make good use of social media. In that situation, real estate marketing can advance things. These allow realtors to increase visibility, foster trust, and grow clientele.
Social media is one of the best ways for realtors to connect with potential clients and expand their brand online.
Some of the Key Benefits of Using Social media for real estate
Reaching Customers with High Intent
The ability allows real estate agents to target people looking to buy or sell a property. Social media marketing comes into its own. Whereas a traditional print ad or letter drop is distributed to a large audience that may or may not be looking to buy or sell, social media for real estate uses data and intelligent algorithms to target a much smaller audience that is highly likely to be considering or actively engaged in house hunting.
It significantly improves the effectiveness of your marketing. When we work with real estate agents who do not currently use digital advertising, we can help them achieve a 100% increase in valuation requests. The impact on lead generation and developing a healthy sales funnel is significant.
Another benefit is that social media for real estate provides data that can help you build and develop a genuine relationship with your customers. You can better understand their needs and intentions so that when you contact them, you can provide them with a service tailored to their specific requirements. Not only will this help them move more effectively from lead to customer, but it will also help to build trust and strengthen your brand.
Print Marketing Is more expensive Than social media for real estate.
It’s less about the total cost of social media marketing versus print and more about the ROI. As previously mentioned, when you place a print ad or send a letter drop around a neighbourhood, you’re putting your property or services in front of a large audience. However, many people don’t look at your ad or throw the leaflet into their recycling bin. Why? Because they are not currently interested in buying or selling property.
When you run targeted social media ads, you’re reaching a qualified and high-intent audience, which means you’ll get a lot more interaction with your ads. While the overall audience is smaller, the ratio of inquiries and requests is higher. Reaching a single qualified and relevant buyer or seller via social media marketing is nearly 20 times cheaper than a letter drop, in our experience.
The ROI on social media advertisements is much higher than that of print. The platform does have many advantages:
You can track the performance of your ads in great detail and accurately report on your ROI.
You can see how many people were reached by your ads.
How many interactions occurred, and how the campaign performed?
Mahira Digital tracks all of this in real time, allowing you to make changes to your ads to improve performance.
Increase Brand Awareness and Trust
Print media has the advantage of reaching a large number of people. While these people may not be actively looking to buy or sell property, print media keeps your brand in the minds of your customers. The development of a strong brand and mid-to-long-term sales depend upon brand relevance and salience. When these people decide to relocate, the brands with which they have had multiple and consistent touch points will be the ones they choose.
However, social media for real estate agents outperforms print even in this case. Mahira Digital Marketing Company offers products that can reach passive audiences through specific targeting algorithms, property sales, and new instructions to demonstrate your brand’s success and establish your brand as authoritative and trustworthy.
Social media for real estate agents has many advantages over traditional print marketing. You’ll reach a more qualified audience of high-intent customers, increase the return on your marketing investment, and strengthen your brand. Social media and digital platforms will significantly assist you in providing the experience your customers now expect.
How to Use Social media for real estate?
Here is our winning strategy for social media for real estate:
Using Facebook
Facebook is undoubtedly one of the most popular networks as social media for real estate marketing. What people use to communicate with family and friends and learn about news and events can also be a social marketing tool for real estate agents. You can use Facebook to engage with clients and boost real estate marketing.
Post new listings: Post new listings on your Facebook page. Display new homes for sale by using images and discussing the features and amenities of these new listings. These real estate social media posts will help you attract new customers to your property and business.
Post local events: You can also post current and upcoming events. It will demonstrate your knowledge of the community and your involvement in it. It can also give customers a glimpse of the neighbourhood they are interested in purchasing.
Posting about possession days and dates: when a buyer is officially handed the keys to their new home — is another excellent way to engage with your customers. It fosters trust and confidence, and you have the opportunity to highlight both your own and the client’s successes.
Promote or boost posts: You can also promote or boost posts on a Facebook page. These promoted real estate social media posts will assist you in reaching out to new or specific audiences. The Facebook Insights feature also shows you how many people it reached, how many engagements it received, and other metrics, allowing you to adjust or improve your strategy in the future.
Using Twitter
Even though tweets are limited to 280 characters, you can still reach out to various audiences, share information, and engage with potential clients. It is a quick and straightforward method of marketing real estate on social media.
Tweet about local news or events: If there is a community event or important news about your business, share it. It has the potential to attract your target audience and provide them with information about the neighbourhood in which your property listings are located.
Tweet about your clients: Twitter is also an excellent place to tweet about your clients. Please post a photo of the two of you, or show the house they successfully purchased using your real estate services. Twitter can serve as an ongoing digital work portfolio in some ways.
Tweet about new listings: You can’t provide all the details in a tweet, but you can invite people to look at the listing on your website or to contact you directly with questions. You are encouraging them to connect to learn more this way. To increase your reach, include hashtags in your tweet.
Using Instagram
Instagram is primarily concerned with photos so you can share a variety of snapshots of listings, events, the community, and other topics.
Post about new listings: Feel free to post about new listings in your area. With a single post in a photoset, you can show every room and every corner of a new listing, and people will be able to browse those photos easily via the mobile app.
Please use Instagram stories: Instagram stories are another way to share timely updates with your audience, whether about a new listing, an upcoming event, or important real estate news. You can save these stories to your Highlights, and they will appear on your profile even after 24 hours.
Hold contests or giveaways: Instagram giveaways are effective and can lead to new clients. News about your giveaway can spread quickly with the help of Instagram stories, giving your real estate services the exposure they require.
Ways to Leverage Social media for real estate:
Post valuable content.
In real estate, it’s not a secret that content is king. Your brand will become a go-to resource for buyers, sellers, and agents by posting helpful and quality content. If you have a blog, linking to your blog posts on social media will help drive traffic to the post. Make sure your landing page is optimized. Build a plan that includes different types of content, such as time-sensitive announcements and follow-ups from events, helpful how-to have or frequently asked questions (FAQs), content aimed at the community, and content for and about your employees and agents.
Make your name known.
People use social media for real estate to learn about brands and confirm their decisions. Before the pandemic, social media was mostly a way to find new things. Now, it’s also a way to confirm what you already know. People want to know what other people think about a business. Putting customer testimonials, company success stories, and awards front and centre on your website is a great way to build your brand in a good way.
Here are a few more. Social media is also an excellent place to tell stories with pictures that get people’s attention. We strongly suggest adding video, whether listing videos or more personalized video content.
Utilize advertising on social media for real estate.
There are built-in advertising tools on many social platforms that can help you spread the word about your brand. For example, Facebook can “boost” posts that are doing well (called “boosted page posts”) and show the ad to people who have been interested in similar content on the platform. It also shows you what your audience finds valuable. Even if you can boost posts from the front end (when looking at Facebook), you should do it from the back end (Ads Manager for Facebook) to have the most control over targeting, spending, and other settings.
Talk to your peers.
By connecting with other industry leaders, peers, coworkers, and thought leaders, you’ll have access to a vast amount of information that could help your business, such as new trends and market updates. It’s also a great way to find similar brands and get ideas from them, especially if you don’t know where to start.
Get into the analytics of social media.
Most platforms have analytics built in that tell you what your audience likes. You can even find a platform that puts all of your analytics in one place so that you can compare them easily. Use data to ensure your content is helpful to your audience and increase your chances of getting them to buy.
Build a community.
Having a two-way conversation with your audience might be one of the best ways to use social media. For example, first-time homebuyers may be nervous, so making your hashtag where you answer questions or host virtual events that are streamed on a social media platform gives them a trusted way to get expert advice and gives you a chance to connect with potential customers. Social media is a great way to help with customer service. Engaging people by commenting, asking fun questions, and letting your brand’s personality shine are all great ways to build trust and have other benefits, like improving your SEO by building social signals.
Stand Out on Social media for real estate with Professionals.
Our real estate agent social media management services can help you establish a robust online presence for your company to draw in more clients and expand your real estate business. Your profile is set up and designed, a content strategy is developed, a content calendar is made, updates are posted to social media pages, performance is tracked, and the process is refined.
Note: Mahira Digital also provide the best SEO services in Delhi NCR.